Privacy policy | MITOcare

1) Information on the collection of personal data and contact details of the controller

1. 1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is "Christian Burghardt". The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1. 3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

3) Hosting

Hosting by Shopify

We use the store system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online store on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of Shopify's aforementioned services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc as part of further processing on our behalf. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Further information on Shopify's data protection can be found on the following website:

https://www.shopify.de/legal/datenschutz

Any further processing on Shopify servers other than those mentioned above will only take place within the scope specified below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: https: //help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you to process the contract. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to retention periods under tax and commercial law and deleted after expiry of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use of your data as permitted by law.

7) Use of customer data for direct marketing

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Newsletter dispatch via Klaviyo
Our email newsletters are sent via the technical service provider "Klaviyo", 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletter on our behalf. Klaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.

To protect your data in the USA, we have a data processing agreement with Klaviyo in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.

You can view Klaviyo's data protection provisions here: https://www.klaviyo.com/privacy

7.3 Notification of product availability by e-mail
If we offer the option in our online store of informing you by email about the time of availability for selected items that are temporarily unavailable, you can register for our email notification service for product availability. If you register for our e-mail notification service for product availability, we will send you a one-off e-mail message about the availability of the item you have selected. Only your e-mail address is required for sending this notification. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation e-mail asking you to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service regarding the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online store. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible named at the beginning. Once you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Forwarding of personal data to logistics and payment service providers
Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) provided by you when placing the order in order to inform you personally by suitable means of communication (e.g. by post or email) about upcoming updates within the legally prescribed period as part of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Transfer of personal data to shipping service providers

DHL Go Green
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will pass on your e-mail address to DHL in accordance with Art. 6 para. 1 lit. a GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or notification of delivery is not possible.
Consent can be withdrawn at any time with effect for the future from the controller named above or from the transport service provider DHL.

8.3 Use of payment service providers (payment services)

Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function on your device running iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must therefore enter a code that you have previously specified and verify it using the "Face ID" or "Touch ID" function on your device.
For the purpose of payment processing, the information you provide during the order process, together with information about your order, will be forwarded to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow payments on Mac".
You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com/de-de/HT203027
Klarna
If you select a Klarna payment service, the payment will be processed by Klarna Bank AB (publ), https://klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable payment processing, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a GDPR during the ordering process. You can view the credit agencies to which your data may be forwarded here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencie. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract.
Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacybzw. For data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment is processed via the technical service provider Stripe Payments Europe Ltd ., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will receive the information you provided during the ordering process, along with the information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number ) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy. Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
SOFORT
If you select the "SOFORT" payment method, payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can obtain further information about SOFORT's data protection provisions at the following Internet address: https://www.klarna.com/sofort/datenschutz

8.4 Performance of credit checks

Schufa Holding
If we make advance payments (e.g. delivery on account), we reserve the right to carry out a credit check on the basis of mathematical-statistical procedures in order to safeguard our legitimate interest in determining the solvency of our customers. We transmit the personal data required for a credit check to the following service provider in accordance with Art. 6 para. 1 lit. f GDPR

SCHUFA Holding AG
Kormoranweg 5
65201 Wiesbaden, Germany

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. We use the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding on the establishment, execution or termination of a contractual relationship.
You can object to this processing of your data at any time by sending a message to the data controller or to the aforementioned credit agency. However, we may still be entitled to process your personal data if this is necessary for contractual payment processing.

9) Contact for valuation reminder

Rating reminder by Trustpilot
If you have given us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR, we will send your e-mail address to the rating platform "Trustpilot" of Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark so that they can send you a rating reminder by e-mail. You can revoke your consent at any time by sending a message to the data controller or to the rating platform.

10) Use of rating and test seal graphics

Trustpilot rating badge

The Trustpilot rating badge is integrated on this website to display our ratings on Trustpilot.

This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer, Art. 6 para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call. This access data is not analyzed and is automatically overwritten no later than seven days after the end of your visit to the site.

Further personal data is only transferred to Trustpilot if you decide to use Trustpilot products after completing an order or if you have already registered to use them. In this case, the contractual agreement concluded between you and Trustpilot applies.

11) Use of social media: videos

11.1 Use of Vimeo videos
Plugins from the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g. by clicking the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy.

The Google Analytics tracking tool from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated into videos from Vimeo that are embedded on our site. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA.
This processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

11.2 Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.

Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.

Further information on data protection at "Youtube" can be found in the Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's privacy policy at https://www.google.de/intl/de/policies/privacy

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.

12) Online marketing

12.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool)

Within our online offer, the so-called "Facebook pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

If a user clicks on an advertisement placed by us that is displayed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (known as "conversion").

The data collected is anonymous for us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.

The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark next to the setting for the "Facebook Pixel" in the "Cookie Consent Tool" integrated on the website.

12.2 Google AdSense
This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and analyzed.

The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

Details on the processing triggered by Google AdSense and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

The described processing of data is carried out in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of targeted advertising to the user by advertising third parties whose advertisements are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use certain functions of this website, or only to a limited extent, if you have deactivated the use of cookies.

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

12.3 Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received in the context of business or business-like relationships even more effectively, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google electronically. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.

Customer data is only transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

12.4 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.

If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see https://www.google.de/settings/ads ), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

You can find more information about GMP by Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

12.5 LinkedIn Insight
This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which can be used to display personalized advertisements to visitors to this website on the LinkedIn platform.

For this purpose, a cookie, a small text file, is set on the browser of your end device when you visit our website, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into their LinkedIn account at the same time, a connection is established to LinkedIn's servers, which can be used to display interest-based advertising on the platform. At the same time, the cookie enables the creation of anonymous reports on the performance of advertisements on LinkedIn and information on website interaction, which are provided to us and LinkedIn.

Advertising is not displayed and statistical reports are not generated if the user is not logged into their LinkedIn account at the same time as visiting this website.

The information collected with the help of the cookie never allows personal identification of the respective user.

The information is transmitted in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product ads on LinkedIn and thus serves to optimize our online offer.

You can deactivate the LinkedIn Insight tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the above link again.

You can find more information about LinkedIn's privacy policy at the following Internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

12.6 LinkedIn Marketing Solutions
We use "LinkedIn Marketing Solutions" on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"). This makes it possible to refer visitors to our website to further content of our own based on their usage behavior on the LinkedIn social network, which is likely to correspond to the respective user interest. This content is displayed on the basis of a cookie-based analysis of previous user behavior, but no personal data is stored. Cookies, i.e. small text files, are stored on your computer or mobile device for this interest-based content determination in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.

If the information collected and evaluated has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.

The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the social network "LinkedIn". LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the social network "LinkedIn" and thus create pseudonymized user profiles. Under no circumstances, however, can the information collected be used to personally identify visitors to this website.

You can prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the following linked websites: https://www.linkedin.com/psettings/guest-controls

Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" integrated on this website.

Further information on LinkedIn's privacy policy can be found on the following website: https://www.linkedin.com/legal/privacy-policy

13) Web analysis services

13.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA.

This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. The extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.

Google Analytics also uses a special function, the so-called "demographic characteristics", to create statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the involvement of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.

Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties.

For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

13.2 Google Analytics
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze the use of websites.

When using Google Analytics 4, so-called "cookies" are used as standard. Cookies are text files that are stored on your end device and enable your use of a website to be analyzed. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened by the last digits, see below) is usually transmitted to a Google server, where it is stored and processed. This may also result in information being transmitted to the servers of Google LLC based in the USA and further processing of the information there.

Google uses this and other information on our behalf to evaluate your use of the website, to compile reports on your website activity and usage behavior and to provide us with other services relating to your use of the website and the Internet. The abbreviated IP address transmitted by your device as part of Google Analytics 4 will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users on the basis of an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called "demographic characteristics". This makes it possible to determine and differentiate between user groups of the website for the purpose of target group-optimized marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is stored for two months and then deleted.

When using Google Analytics 4, the IP address transmitted by your end device when you use the website is always collected and processed automatically and only in anonymized form by default, so that the information collected cannot be directly linked to a person. This automatic anonymization is achieved by Google truncating the IP address transmitted by your device within member states of the European Union (EU) or other parties to the Agreement on the European Economic Area (EEA).

All processing described above, in particular the setting of Google Analytics cookies for the storage and reading of information on the terminal device used by you for the use of the website, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.

Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de

Details on the processing triggered by Google Analytics 4 and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

To ensure compliance with the European level of data protection, including in the event of any transfer of data from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.

14) Retargeting/ Remarketing/ Empfehlungswerbung

14.1 Microsoft Advertising

This website uses the "Microsoft Advertising" conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft places a cookie on your computer if you have reached our website via a Microsoft advertising ad. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).

All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

You can find more information about Microsoft's privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

14.2 Microsoft Advertising Universal Event Tracking
This website uses the Universal Event Tracking of the "Microsoft Advertising" conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).

For the use of Universal Event Tracking, a tag is stored on each page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is that certain predefined goals, such as purchases or leads, can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-oriented. The tags are not used to personally identify users at any time.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Microsoft Advertising will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

You can find more information about Microsoft Advertising's privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

14.3 Google Ads Remarketing

Our website uses the functions of Google Ads Remarketing, which we use to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link: https://www.google.com/settings/ads/onweb/

Further information and the data protection provisions regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

Where legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.

14.4 Outbrain
This website uses the retargeting technology of Outbrain Inc, 39 W 13th Street, New York, NY 10011, USA ("Outbrain"). This makes it possible to refer visitors to our website to further own or third-party content in the form of banners based on user behavior, which are likely to correspond to the respective user interest. This content is displayed on the basis of a cookie-based analysis of previous user behavior, but no personal data is stored. For this interest-based content determination, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.

If the information collected and evaluated has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the display of personalized page content and market research.

To generally deactivate the use of cookies on your end device, you can set your Internet browser so that no more cookies can be stored on your end device in the future or cookies that have already been stored are deleted. Disabling all cookies may mean that some functions on our website can no longer be executed.

You can also permanently object to the setting of cookies for advertising preferences by Outbrain by using the option to set an opt-out cookie provided on the following linked page: https://www.outbrain.com/de/legal/privacy

You can also find further information on Outbrain's data protection at the link provided.

Outbrain Pixel

Within our online offer we use the "Outbrain Pixel" of Outbrain, Inc, 39 W 13th St, New York 10011, USA ("Outbrain") Outbrain Pixel sets a cookie on your computer if you have reached our website via an advertisement or other campaign. Cookies are small text files that are stored on your end device. If the user visits certain pages of this website, we can recognize that the user clicked on the advertisement and was redirected to this page (conversion page). If personal data is processed in the process, this is done in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective marketing.

The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can object to this by deactivating the Outbrain Pixel cookie via your Internet browser under user settings. check whether Outbrain advertising cookies are set in your browser and deactivate them.

Further information on Outbrain's privacy policy can be found at https://www.outbrain.com/de/legal/privacy.

15) Use of a live chat system

Own live chat system
For the purpose of operating a live chat system on this website, which is used to answer live inquiries, the chat name you provide and the chat content you share are collected as data and stored for the duration of the chat. The chat and your specified chat name are stored exclusively in the so-called RAM (random access memory) and deleted immediately as soon as we or you have ended the chat conversation, but no later than 2 hours after the last message in the chat history. Cookies are used to operate the chat function. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. The cookies enable the website visitor's Internet browser to be recognized in order to ensure that individual users of the chat function on our website can be distinguished.

If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
To avoid the storage of cookies, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, disabling all cookies may mean that the chat function on our website can no longer be used.

16) Tools and miscellaneous

16.1 Adobe Fonts (Typekit)
This site uses so-called web fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA ("Adobe") for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the Adobe servers. This may also result in the transmission of personal data to Adobe's servers in the USA. In this way, Adobe becomes aware that our website has been accessed via your IP address. The use of Adobe Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Adobe Fonts can be found at https://fonts.adobe.com/ and in Adobe's privacy policy: https://www.adobe.com/de/privacy.html

16.2 Google Web Fonts

This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This may also result in the transmission of personal data to the servers of Google LLC. in the USA. In this way, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

16.3 Google reCAPTCHA

On this website, we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual responsibility on the Internet and avoiding abuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. in the USA.

Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/

16.4 Google customer reviews

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an e-mail survey from Google. If you give your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you provide will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google seller reviews. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can find more information on data protection for Google seller ratings at this link: https://support.google.com/google-ads/answer/2375474

16.5 Microsoft Power BI

We use the "Microsoft Power BI" service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for the internal visualization of business processes and for user-defined analyses of business processes. If necessary, personal customer data may be the subject of visualization and analysis processes and may be processed by Microsoft BI for this purpose. In this case, Microsoft processes personal data as a processor bound by instructions in accordance with Art. 28 GDPR and has made a contractual commitment to us to protect this data in accordance with legal requirements. To this end, Microsoft uses state-of-the-art encryption procedures and guarantees that data processing procedures are carried out exclusively in data centers within the EU.

You can find more information on the data protection measures for Power BI at https://www.microsoft.com/de-de/trustcenter/security/powerbi-security

17) Rights of the data subject

17.1 Data protection law

The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

17.2 Right to object
If we process your personal data as part of a balancing of interests on the basis of our predominantly legitimate interest, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation. If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If we process your personal data for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

18) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data is stored until the data subject withdraws their consent.
If there are statutory retention periods for data that is processed within the scope of legal or similar obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defense of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.